• 04/23/2026
  • Article

The Greatest Showcase of Innovations in Packaging in Europe

Since 1963, the German Packaging Award has recognised outstanding packaging innovations. What began as a national initiative has grown into Europe’s largest showcase for innovation across the packaging value chain. Entries for the 2026 award are open until 23 May. We take a closer look at the competition and at prizewinning packaging innovations from the past 60 years.
Symbolic image of the German Packaging Award
The German Packaging Award demonstrates the diversity of innovation along the packaging value chain.

Loading component...

A Journey Through Cultural History

A brief journey through prizewinning solutions reveals packaging as a part of our cultural history — reflecting habits, developments, and needs, and, through its continuous innovations, fulfilling important functions for people, markets, and the environment.

The categories and field of participants in the showcase are also indicators of trends and developments. Since the 2010s, there has been a growing number of international entrants. Although most innovations still originate from the DACH region and most trophies go to companies from German-speaking countries, there are also numerous winners from across Europe, as well as prizewinners from China, Mexico, and the USA.

Loading component...

Loading component...

Loading component...

Loading component...