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The future of retail: new insights and their impact on the packaging industry

The unpacking experience - and packaging at its core - is crucial in omnichannel retail and a powerful tool for brand awareness and loyalty. Unpack the latest insights and what they mean for the packaging industry with Mintel analyst Armando Falcao.

Topic

Insights from Experts

When & Where

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Tue, 09/24/2024, 10:00 - 10:30

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Hall 4 / Booth 4-209

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Details

  • Format:

    Lecture

  • Language:

    English

Session description

Germans have emerged from the pandemic have seen the best of both worlds and expecting omnichannel shopping experiences. As such, the unboxing experience has become an even more critical touchpoint for brands, directly influencing how customers perceive them and building loyalty. Brands can offer a seamless connection between the in-store and online experience to leave lasting positive impressions.
Organized by

Speaker

armando falcao
Armando Falcao
: Associate Director - Retail Reports

Moderator

Matthias Mahr
Matthias Mahr