The future of retail: new insights and their impact on the packaging industry
The unpacking experience - and packaging at its core - is crucial in omnichannel retail and a powerful tool for brand awareness and loyalty. Unpack the latest insights and what they mean for the packaging industry with Mintel analyst Armando Falcao.
Topic
Insights from Experts
When & Where
Details
Format:
Lecture
Language:
English
Session description
Germans have emerged from the pandemic have seen the best of both worlds and expecting omnichannel shopping experiences. As such, the unboxing experience has become an even more critical touchpoint for brands, directly influencing how customers perceive them and building loyalty. Brands can offer a seamless connection between the in-store and online experience to leave lasting positive impressions.
Organized by
Speaker
Armando Falcao
: Associate Director - Retail Reports
Moderator
Matthias Mahr