Many of us still remember the days when every chocolate bar by Ferrero’s Duplo and Hanuta brands came with a sticker. The soccer star was stuck between the wrapper and the chocolate and was essential for the European Championship collector’s booklet. That’s how it was back then – in 1988. Today, everything is different, only the ball remains round. And soccer fever has increased noticeably. At least far more convenience products are associated with the UEFA European Championship than back then. You can’t miss it when you walk through the supermarket: brand manufacturers have made their packaging fit for the European Championships and the national teams.
- 06/05/2024
- Article
- New Creations
- Machinery Change
- Innovative Processes
When the Packaging Industry Celebrates the UEFA European Championship
Germany is in football fever. The UEFA European Championship kicks off on June 14, but for brands, the party has already begun. Footballs, flags, and fan articles have been adorning snacks, drinks and packaged foods for months. We present a selection of players among food packaging that get us in the mood for the game days.
