Yoghurt now comes with a reusable lid
In future, the Edeka Group will be dispensing with the usual plastic lids for many of its private label dairy products in 500-gram pots. As an alternative, Edeka and Netto Marken-Discount are the first retailers to offer reusable fresh-covers. In this way, more than 300 tons of plastic can be saved every year, it is said.
Edeka is starting with this at the beginning of November 2019. From then on eight private label articles will be delivered in 500-gram pots without plastic lids. Netto Marken-Discount has already put several 500g yoghurt and pudding pots without plastic lids on its shelves. The matching reusable freshness lids for resealing and multiple use will also be available in packs of two from November.
The Edeka Group explains that it is pursuing a holistic approach: the basic principle is to avoid packaging consumption wherever possible. If avoidance is not possible, Edeka applies the principle of “reusable instead of disposable”. In addition, the use of recycled raw materials is being promoted.
There is a growing number of refrigerated products without the plastic lid that has been customary up to now. The Swiss dairy operator Biedermann, for example, has found an alternative for beverages such as Lassi.