The smart laser code is a dynamic QR code with GS1 Digital Link and is applied directly on the packaging line, as this is where the best-before date and batch number, for example, are determined. High-speed serialisation is future-proof, particularly precise and efficient.

What makes it special is that the GS1 Digital Link is generated via laser colour application, with the field to be coded printed inline during packaging production using a laser-sensitive coating. This saves time and money. Whether it's the best-before date, batch number, recycling information or authenticity verification – all information can be accessed directly via smartphone in any desired language using a platform.