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Packaging innovations in a field of tension

What do retailers expect? What do consumers want?
And what can the industry really achieve today?

Topic

Tension of Innovation

When & Where

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Wed, 09/24/2025, 13:00 - 13:05

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Hall 4 / Booth 4-209

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Details

  • Format:

    Lecture

  • Language:

    German

Session description

In the lecture block, starting at 1:00 PM on September 24th at PACKBOX, experts from leading companies will shed light on the issue, offering powerful insights, concrete solutions, and clear statements on regulatory frameworks, design decisions, material innovations, and strategic investments.

1:00 p.m. – 1:30 p.m.
“Why packaging innovations are crucial now”
Explaining why change is necessary – and what is specifically required
Alexander Schau, Werner & Merz GmbH

1:30 p.m. – 2:00 p.m.
“Design is the key: Sustainable packaging that connects retail and industry – From idea to feasible solution”
Dipl.-Ing. Nicolas Eilken, E ...

Speaker

alexander-schau
Alexander Schau
Leiter Verpackungsentwicklung
nicolas-eilken
Nicolas Eilken
Managing Director
lorenz-dobiaschowski
Lorenz Dobiaschowski
Lead Packaging Development Team
christoph-waldau
Christoph Waldau
Chief Executive Officer

Moderator

Oliver Berndt
Oliver Berndt
Bereichsleiter Events & Marketing