The consumer goods industry is constantly changing: between social expectations, growing regulatory requirements and changing demands in retail, companies are searching for the ‘sweet spot’ – the ideal balance between profitability, sustainability and social responsibility. The retail sector demands innovative yet practical solutions that can be seamlessly integrated into existing supply chains. Legislation is tightening the framework conditions, for example through stricter environmental regulations or transparency requirements along the value chain. At the same time, society demands that brands take a stand and act credibly. Companies that master this triad can not only differentiate themselves, but also position themselves for the future. The sweet spot lies where econ ...