With its “Pledge 2025” in October 2018, the Ellen MacArthur Foundation set an ambitious benchmark for the packaging industry – at that time still with a view to a seemingly distant future.

At the end of 2025, the presentation takes a sober look at where we stand today:
Which goals have been achieved and which have been missed?
Was Pledge 2025 ultimately a success or a failure?

The speaker critically analyzes the industry's current focus, highlights the causes of the current situation and attempts to develop a viable solution. Drawing on many years of experience in the cartonboard industry, the presentation concludes with a look at the circular economy and shows why cartonboard and folding cartons can claim to already be part of the circula ...