Today’s packaging faces a dual challenge: it must meet the high demands of both retail and e-commerce while being resource-efficient, cost-effective, and sustainable. In the talk Omnichannel Packaging, you will discover how innovative solutions combine these requirements to create real added value – for companies as well as for end consumers.

Best practices demonstrate how one packaging solution can deliver maximum visibility and branding impact at the point of sale while also serving as a logistics-optimized solution for e-commerce – without additional effort or over-packaging.