The future of the packaging machine markets - the challenge of Asia
Asian markets are increasingly developing from sales markets to markets from which strong competition is emerging. Scenarios and strategies.
Topic
Relevant Now: markets
When & Where
Details
Format:
Lecture
Language:
German
Session description
German packaging machinery manufacturing focussed on Europe and the USA. Asia, especially China, has gained in importance. Asia was a stable, growing sales market for German machines in the upper segment. Now the quality advantages are shrinking due to strong competitors from China. The presentation sheds light on this and offers strategic options for further developing the German position.
Speaker
Martin Buchwitz
Geschäftsführer
Moderator
Oliver Berndt
Bereichsleiter Events & Marketing