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The future of the packaging machine markets - the challenge of Asia

Asian markets are increasingly developing from sales markets to markets from which strong competition is emerging. Scenarios and strategies.

Topic

Relevant Now: markets

When & Where

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Thu, 09/26/2024, 10:00 - 10:30

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Hall 4 / Booth 4-209

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Details

  • Format:

    Lecture

  • Language:

    German

Session description

German packaging machinery manufacturing focussed on Europe and the USA. Asia, especially China, has gained in importance. Asia was a stable, growing sales market for German machines in the upper segment. Now the quality advantages are shrinking due to strong competitors from China. The presentation sheds light on this and offers strategic options for further developing the German position.

Speaker

martin-buchwitz
Martin Buchwitz
Geschäftsführer

Moderator

Oliver Berndt
Oliver Berndt
Bereichsleiter Events & Marketing