Customer-oriented packaging design for successful line extensions
Em-eukal: Strong for the immune system and for the eye - or why it's worth looking at the contexts of consumers.
Topic
Relevant Now: markets
When & Where
Details
Format:
Lecture
Language:
German
Session description
Packaging is one of Em-eukal's most important communication media. Using the new Em-eukal Vitaminshot as an example, the brand describes how it goes about developing new packaging designs and what is important
Organized by
Speaker
Melanie Schneble
Leitung Marketing & HR
Moderator
Matthias Mahr