The new EU Packaging and Packaging Waste Regulation (PPWR) is forcing companies to fundamentally rethink their packaging and logistics strategies. For example, from 2030 onwards, only packaging that is at least 70 percent recyclable may be put into circulation. Jenny Walther-Thoß, Senior Consultant Sustainability at Berndt + Partner Consultants and an expert in sustainability, explained at FACHPACK: “The PPWR aims to drastically reduce packaging consumption and, consequently, waste. This applies not only to consumer packaging, but also to outer and transport packaging in logistics.”
Companies Should Act
Walther-Thoß advises companies to start the changeover early. “For many, the PPWR requires a comprehensive adjustment of packaging and logistics strategies.” Companies should, therefore, analyze their packaging and check which can be replaced with recyclable or reusable alternatives. “Although the reusable quotas in transportation are still being negotiated and adjusted, companies could already set up suitable pooling systems where it makes ecological and economic sense,” recommends the expert.
Reusable Solutions and Pooling Systems on the Rise
The regulation requires higher reusable packaging quotas, depending on the material. Although this regulation does not apply to cardboard packaging, it is still advisable to implement reusable solutions at an early stage. “Proven solutions such as pallet pooling or durable plastic containers should be used more frequently,” says Walther-Thoss. In areas where reusable solutions are still lacking, it makes sense to rely on cardboard and corrugated cardboard, she says.
Recyclability and Volume Reduction as Key Points
Particularly strict requirements apply to single-use plastic packaging - in particular portion packaging for foodstuffs such as jam, butter, and the like are to disappear from the market in the coming years and be replaced by alternatives, according to the new EU packaging regulation. Empty space in transport packaging will also be limited to a maximum of 50 percent. “Reducing the volume of packaging is one of the key measures,” emphasizes Walther-Thoß. This is especially true for e-commerce, where oversized packaging is often used.
Innovations in Demand: Mono-Materials and Barrier Papers
Use quotas for recyclates in plastic packaging will reinforce the trend towards “paperization”, the use of paper-based packaging. This increases the pressure on the industry to innovate, as this packaging must not only be recyclable but also functional. “Companies should now invest in barrier papers and mono-materials in order to meet the requirements and at the same time ensure the necessary product quality.”
Sustainability and Minimalism as New Standards
Consumers also called for a reduction in packaging materials and the avoidance of over-packaging. Minimalist packaging that conserves resources and is also highly recyclable would prevail. “Consumers are increasingly critical of oversized packaging. Companies must align their packaging strategies not only with legal requirements, but also with consumer expectations.”
PPWR as an Opportunity for Innovative Companies
The PPWR places high demands on the packaging industry, but also offers opportunities for companies that act early. Sustainable packaging, higher recycling rates, the use of recyclates and the increased use of reusable solutions open up new business opportunities. Walther-Thoß gets to the heart of the matter: “Companies that take action now and adapt their strategies will not only be able to meet legal requirements, but also realize ecological and economic benefits.”
