In recent years, companies have increasingly focused on developing an appealing packaging design for their products. The use of sustainable materials and integration into a circular economy are at the top of the agenda of a comprehensive and multi-stage design process. Companies and experts advise working with professional designers right from the initial stages. For companies, this is not just about the look of the packaging, but also about the designers' knowledge and experience of suitable packaging materials. The variety of ideas, successful collaborations and new designs, from bed linen to food packaging, can be seen at the special design show in Hall 4.