“Pepsico continues to drive its commitment to sustainability and this partnership with Vytal is another milestone on our pep+ agenda,” said Torben Nielsen, Managing Director PepsiCo DACH. Vytal Managing Director Dr. Josephine Kreische said: “We are excited and extremely proud to partner with Pepsico. Together, we are significantly expanding the scope for reusable packaging. And, thus, our contribution to the preservation of our ecosystems as well. We are also proving once again that our digital approach gives us a clear competitive advantage.”
About Pepsico
Pepsico generated more than $86 billion in net sales in 2022, driven by a portfolio of convenience beverage and food products including Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. Pepsico has already announced in the past that it wants to combat climate change and optimize its own processes to do so. The company has also formulated sustainability targets to this end.
Vytal Global Records Growth
Vytal has set itself the goal of becoming the world’s leading technology platform for the circular economy and reusable containers. The start-up, which offers reusable containers for the food service industry, aims to avoid packaging waste. Vytal was founded in 2019 – it finally achieved major growth after taking part in the TV show “Höhle der Löwen” (the German version of “Shark Tank”) in 2020. Today, around 60 employees work for Vytal across Europe.
The year 2023 marks a milestone for reusable takeaway in general and for Vytal Global as a company. In 2024, Vytal aims to position itself even more strongly as a software solution for reusables and respond to the growing demand for reusables in the events and entertainment sector with product innovations. The introduction of mandatory reusable packaging in January 2023 has given the topic of reusable packaging a major boost. Vytal has tripled its network of participating restaurants and has thus been able to greatly expand its position in the market. However, there is also criticism of the reusable offer obligation one year after its introduction. “The hoped-for effect of a significant increase in the use of reusable packaging by consumers has not materialized. This can be explained by insufficient, nationwide enforcement of the law – a risk that Vytal, as part of the Reusable Packaging Association, already warned about in November 2022,” says Vytal.
