Companies in the food industry, and with them the packaging industry, continue to face challenges when it comes to the sustainability of packaging. At the top of the list are the search for affordable solutions for suitable materials, further information for consumers to improve the lack of know-how and increase consumer acceptance, as well as the question of suitable and distinct seals for packaging. The German Agricultural Society (DLG) has addressed these issues in the new “DLG-Insights Sustainable Packaging 20242 study". The authors of the study are Prof. Dr. Holger Buxel, Professor of Marketing in the Food Sector at Münster University of Applied Sciences, and Dipl.-Ing. Simone Schiller MPH, Managing Director of the DLG Food Center. The study was based on a representative survey of 1,000 consumers in spring 2023.
- 03/25/2024
- Article
- Insights
Study: Consumers Lack the Know-how for Sustainable Packaging
According to the results of the new “DLG-Insights Sustainable Packaging 2024” study by the German Agricultural Society, many consumers lack knowledge about packaging materials, among other things. Only a minority are prepared to spend more money on appropriate packaging.
