Innovative Marking Solution Supports Global Shift to Reusable Bottles

As part of its sustainability strategy, Coca-Cola has launched a pioneering project in Latin America aimed at increasing the use of reusable bottles and reducing packaging waste. The goal is to transition to a circular economy in the beverage packaging sector – particularly through reuse, recycling, and digital traceability.

At the heart of the project is the development of a permanently legible marking for refillable PET bottles. This marking must withstand multiple intensive cleaning ...