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27 - 29 September 2022 // Nuremberg, Germany

FACHPACK Newsroom

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"Protecting a product also creates interactive added value for the brand"

Matthias Kronawitter, KURZ Global Marketing Manager for Product and Brand Protection, is setting standards in brand protection with the company´s innovative security markings on packaging while ensuring interaction with consumers. In his video story, he explains the role played by the subsidiary SCRIBOS and what he understands by #TransitionInPackaging.

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