24 - 26 September 2024 // Nuremberg, Germany


Storys Video

"Protecting a product also creates interactive added value for the brand"

Matthias Kronawitter, KURZ Global Marketing Manager for Product and Brand Protection, is setting standards in brand protection with the company´s innovative security markings on packaging while ensuring interaction with consumers. In his video story, he explains the role played by the subsidiary SCRIBOS and what he understands by #TransitionInPackaging.

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"Changing something means making a good thing even better"

Vivian Loftin, co-founder of Recycda, is developing software with a team of programmers and packaging experts to assess the country-specific recyclability of packaging. Changes - not only in recycling requirements - are part of everyday life for Loftin. How she deals with it herself and what she understands by #TransitionInPackaging, she tells in the video story.

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