27 - 29 September 2022 // Nuremberg, Germany

Tips and tricks for social media

Social Media Tips & Tricks LinkedIn Twitter

LinkedIn and Twitter – here's how!

  1. Create your account and follow the official FACHPACK-channels on LinkedIn and Twitter. That way you will not miss any news!
  2. Share or retweet our content on your channel(s) and/or comment on it.
  3. Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.
  4. Whenever you post something about FACHPACK, please tag our official page in your post! This will show us when you communicate something about FACHPACK and we can react to it.
  5. Please always use our official hashtag in your posts:
    #FACHPACK (in posts about the fair)
    #myFACHPACK (in posts about our digital Add-On)
    #TransitionInPackaging (in posts about the key theme)
  6. Use our social media assets to draw attention to your trade fair participation (some of the assets can be personalised with your own company logo and stand number).
  7. You are welcome to download our (analogue) sample invitation letter to use text modules from it in your social media posts (e.g. when you post your visitor codes and invite customers).
  8. Another tip: Mention your company‘s social media accounts in your exhibitor entry on our website.
Ideas Social Media Posts

A few content ideas for your posts

Key theme Transition in Packaging

We invite you to join in and actively participate in the #TransitionInPackaging conversation. Introduce your company, take part in the dialogue and feel free to use our social media step-by-step instructions for your own story.

How do you experience change? Tell your story!

Story Kit Transition in Packaging

In the run-up to FACHPACK:

  • Save-the-Date-Post for FACHPACK 2022
  • Name your personal visitor codes and invite your customers
  • Name your stand and hall number
  • Introduce staff (text/video clip) who will be on site
  • Make appointments on site + online
  • Announce what your customers can expect at FACHPACK 2022 (text, photos, videos, …)
  • Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.
  • Use our social media assets

Right before the start of the fair:

  • Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
  • Post behind-the-scenes content from the journey to Nuremberg, during set up, …

During the exhibition:

  • Post impressions during the exhibition

After the trade fair:

  • Thank all participants and point out that you can still be reached via your exhibitor/product entry on our website
  • Post impressions and summaries from FACHPACK
  • Share statements from staff, clients, partners, …
Promotion of your exhibitor profile

Promote your exhibitor profile

Link your exhibitor profile in the FACHPACK catalogue in your social media activities or point to your profile directly in your marketing measures. 

We look forward to many exciting contributions and insights into your trade fair preparations!

Contact for exhibitors

Your Exhibition Team
Your Exhibition Team

contact our team