This website uses cookies to make the content more user-friendly and effective. By using this website, you agree to the use of cookies. You can find additonal information about the use of cookies and the possibility of objecting to the use of cookies here.

25 - 27 September 2018 // Nuremberg, Germany

This is what FachPack 2018 has to offer.

back to day overview
The power of print – the effect of print finishes

The power of print - first results of the Creatura meta-analysis on the advertising effect of print and print finishes Vortragssprache Deutsch Simultanübersetzung Englisch

The Creatura meta-analysis “The Power of Print” presents the latest research findings in a manner that is easy to understand and provides practical tips and ideas on how marketers can optimize the advertising impact of print.
It answers the following fundamental questions: What do we know about the advertising impact of print in the digital age? Why does print still play a unique role in a media mix when it comes to building up brand trust? How does print affect how much attention people pay? How does print improve how well people remember adverts and the credibility of brands? How does print influence customer value perception and whether people are prepared to make a purchase at the point of sale?
In order to achieve this target, it is absolutely imperative that print is considered more as a concept in media planning. Print is no longer just a logistics channel for information, but about reaching recipients and achieving a particular effect through the medium, the information it’s providing and the way that information is presented.

--- Date: 27.09.2018 Time: 2:00 PM - 2:30 PM Location: PackBox Forum Hall 7, stand 7-354

Presented by:

Fachverband Medienproduktion e.V. und Creatura-Initiative

Speakers

 Rüdiger Maaß

Rüdiger Maaß

Managing Director / Fachverband Medienproduktion e.V. und...

Chat

Do you have further Questions?

Chat with us.

top

The selected entry has been placed in your favourites!

If you register you can save your favourites permanently and access all entries even when underway – via laptop or tablet.

You can register an account here to save your settings in the Exhibitors and Products Database and as well as in the Supporting Programme.The registration is not for the TicketShop and ExhibitorShop.

Register now

Your advantages at a glance:

  • Advantage Save your favourites permanently. Use the instant access – mobile too, anytime and anywhere – incl. memo function.
  • Advantage The optional newsletter gives you regular up-to-date information about new exhibitors and products – matched to your interests.
  • Advantage Call up your favourites mobile too! Simply log in and access them at anytime.