This is what FachPack 2018 has to offer.
The power of print - first results of the Creatura meta-analysis on the advertising effect of print and print finishes
The Creatura meta-analysis “The Power of Print” presents the latest research findings in a manner that is easy to understand and provides practical tips and ideas on how marketers can optimize the advertising impact of print.
It answers the following fundamental questions: What do we know about the advertising impact of print in the digital age? Why does print still play a unique role in a media mix when it comes to building up brand trust? How does print affect how much attention people pay? How does print improve how well people remember adverts and the credibility of brands? How does print influence customer value perception and whether people are prepared to make a purchase at the point of sale?
In order to achieve this target, it is absolutely imperative that print is considered more as a concept in media planning. Print is no longer just a logistics channel for information, but about reaching recipients and achieving a particular effect through the medium, the information it’s providing and the way that information is presented.
--- Date: 27.09.2018 Time: 2:00 PM - 2:30 PM Location: PackBox Forum Hall 7, stand 7-354