In 2012 the triumphal march of our printed electronics "HiLight – printed electronics®" began, when the first luminous packaging based on electroluminescence was introduced to the worldwide market. The packaging of "Bombay Sapphire" gin by Bacardi received over 30 national and international awards. The technology of applying electronics to printing processes, promises an incredible number of fantastic application possibilities.
Take advantage of the enormous potential for your market, for your brand. Karl Knauer offers various sustainable solutions for integrating light in packaging and POS materials – tailored to your product and your requirements, we make your brand shine at the POS..
OLED – a bright future
Awarded with the German Packaging Award 2017, German Design Award 2018, Promotional Gift Award 2018, German Innovation Award 2018 and the World Star 2018.
Nothing less than a revolution: Karl Knauer, in cooperation with INURU GmbH, presents probably the first illuminated packaging with printed, flexible organic light emitting diodes (OLEDs).
OLEDs are merely a few nanometres-thin self-illuminating surfaced light sources and comprise organic semi-conductors. They can be fully printed with all the electronic components including the batteries. In comparison to electroluminescence, OLEDs are 100-500 times brighter, but only require a fraction of the energy, are ultrathin, flexible and low-cost in their manufacture. Due to the lower power consumption, lighting elements can be operated with batteries in an energy self-sufficient way for months. The technology is sustainably recyclable and can be easily disposed of in line with statutory requirement.
OLED packaging – the revolution of product Marketing
In the future, packaging, displays, POS materials, advertising means and even bottle labels can be equipped with animated pictures, logos and texts: A revolution for product marketing! The lighting effect can now even be activated contactless without the usual sensors upon request. The customer approaches the shelf and the packaging lights up. An increase in attention to the brand, which is priceless. In the “first moment of truth”, i.e. the moment of selecting the product and deciding to purchase, the product becomes the winner!
HiLight – smart LEDs®
Awarded with ten national and international Prizes
HiLight – smart LEDs® is a patented innovation from Karl Knauer which – being a minimalist creation – integrates light into any paper, cardboard or corrugated cardboard product in an aesthetic, functional and affordable way to develop a sustainable, “Made in Germany” solution.
Let’s work together to make your ideas shine.
Modern, sustainable and Minimalist
Unlike the well-known “classic” LED technology, which in most cases is considered in a negative light as “electronic waste”, HiLight – smart LEDs® represents sustainable, modern and minimalist “Made in Germany” technology.
In a new process, we fit the conductor paths directly onto the cardboard material, apply high-power, mini, flat LEDs, integrate a small button cell directly into the product, and use the battery itself as a “switch” to turn the light on and off..
Luminous product diversity
HiLight – smart LEDs® can be put to creative use for brand-new cardboard products: Promotional notebooks with light-up logos, flat cardboard torches, business cards with an integrated light aspect, decorative lights for events, and greetings cards and games with exciting light effects.
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Luminous Packaging is assigned to following product groups:
Packaging materials and supplies (1559)
- Paper, carton, cardboard (571)
- Packaging materials and supplies with special characteristics (365)
- Services for the packaging industry (490)