Together with marketing, the structural construction was reviewed to optimize the shape as well as removing those plastic components from the interior packaging which required too many adhesive bonds – in this way the number of adhesive bonds could be reduced to two. Nardini requested filling time for the product to be reduced to an absolute minimum, hence the proposal by Lucaprint to supply the presentation carton pre-fabricated, so that Nardini only needed to fill the product without removing the insert. The presentation carton communicates the brand identity of Nardini, with its established philosophy of simplicity which separates it from the competition – especially in supermarket chains. Lucaprint concentrated of the brightness of the product, together with a clear and focused presentation. Project development, from the prototype to market launch, took some time – especially finding a graphic design with optimal brightness. The first few designs had a black background with negative type! The new packaging has only been on the market for a short period, but the first sales results are very encouraging.