Carton of the year
A pack that stands out through its apparent simplicity and understatement. Interest and curiosity are
created through the diagonal cut which divides the symmetry and the strict geometry. The product is
secured perfectly inside and conveys a natural impression of balance. The attractive and appealing
design, together with its powerful and unusual colour scheme, make it stand out and at the same time
enhance the sophisticated quality of the product.
The experience of opening and unpacking is unforgettable for both the buyer and the recipient of the
gift. The packaging also allows attractive placement in the retail trade: a perfect display with an open
top, held together with an outer sleeve.
There is no doubt that this is a visually appealing pack when closed but the real ‘wow’ e_ect is on opening.
The geometry of the pack and the presentation of the bottle inside is quite spectacular. Of course
the bottle shape does help this but the overall presentation has been carefullyconsidered and all
elements work well together.
Placing such a pack on display at a retailer would really generate consumer interest.
Offcial Name of Entry | Geometrie Cividât
Entrant | Lucaprint
Carton Manufacturer | Lucaprint
Brand Owner | Domenis 1898 SRL
Structural Designer | U_cio Tecnico Lucaprint