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28 - 30 September 2021 // Nuremberg, Germany

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Exhibitors & Products FACHPACK 2019
Zoom Image LOGO_EUROPEAN CARTON EXCELLENCE AWARD 2017

EUROPEAN CARTON EXCELLENCE AWARD 2017

LOGO_EUROPEAN CARTON EXCELLENCE AWARD 2017

EUROPEAN CARTON EXCELLENCE AWARD 2017

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Carton of the year

Complex simplicity

A pack that stands out through its apparent simplicity and understatement. Interest and curiosity are

created through the diagonal cut which divides the symmetry and the strict geometry. The product is

secured perfectly inside and conveys a natural impression of balance. The attractive and appealing

design, together with its powerful and unusual colour scheme, make it stand out and at the same time

enhance the sophisticated quality of the product.

The experience of opening and unpacking is unforgettable for both the buyer and the recipient of the

gift. The packaging also allows attractive placement in the retail trade: a perfect display with an open

top, held together with an outer sleeve.

Jury Comments

There is no doubt that this is a visually appealing pack when closed but the real ‘wow’ e_ect is on opening.

The geometry of the pack and the presentation of the bottle inside is quite spectacular. Of course

the bottle shape does help this but the overall presentation has been carefullyconsidered and all

elements work well together.

Placing such a pack on display at a retailer would really generate consumer interest.

Offcial Name of Entry | Geometrie Cividât

Entrant | Lucaprint

Carton Manufacturer | Lucaprint

Brand Owner | Domenis 1898 SRL

Structural Designer | U_cio Tecnico Lucaprint

FACHPACK offers concrete solutions for packaging-intensive industries. Industry guide



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