FLOOR STAND DISPLAY FOR SNACK FRUITS
Like metal, but easier to process
After many years of product being packaged in other types of packaging, Illy decided to opt for Lucaprint as supplier for this product. Beginning wirh the initial tests, most of the work focused on embossing the laminated cartonboard, specifically to highlight the brilliance of the colours. The goal was reproduce the shiny effect of metal tins as well possible, as these were to be replaced as part of the news concept at Illy, and this goal was archivieved, albeit with minor adaptions. At the same time, the packaging structure had to re-engineered precisely to achieve optimal machinability. Specifically, Illy expected flatness of the packaging to allow perfect machine-packaging.
Not an easy task considering the load factors the material was subjected to through lamination, embossing, varnishing and stamping. The close cooperation between Mayr-Melnhof and Lucaprint is selecting the cartboard proved extremely useful. After first supplies had passed materials testing, Illy were able to start production themselves and achieved their annual quota of 800,000 Units
Brightness on the shelf
Lucaprint were involved soon after the first graphic designs of the agency.
Together with marketing, the structural construction was reviewed to optimize the shape as well as removing those plastic components from the interior packaging which required too many adhesive bonds – in this way the number of adhesive bonds could be reduced to two. Nardini requested filling time for the product to be reduced to an absolute minimum, hence the proposal by Lucaprint to supply the presentation carton pre-fabricated, so that Nardini only needed to fill the product without removing the insert. The presentation carton communicates the brand identity of Nardini, with its established philosophy of simplicity which separates it from the competition – especially in supermarket chains. Lucaprint concentrated of the brightness of the product, together with a clear and focused presentation. Project development, from the prototype to market launch, took some time – especially finding a graphic design with optimal brightness. The first few designs had a black background with negative type! The new packaging has only been on the market for a short period, but the first sales results are very encouraging
Structural design: Innovation, package development, functionality.
Graphic design: Color, appearance, quality, special techniques etc.
Consumer Marketing: Consumer information, point of sale benefits, branding, attractiveness etc.
Manufacturing sophistication: Special techniques, new solution, skill required etc.
Packaging requirements: Suitability for use, barrier properties, storage, convenience, waste disposal etc.
Machineability, processing and handling: Performance at brand owner level, packing information etc.
Sustainability: How does the entry demonstrate sustainability effectively or has replaced a less sustainable material