Labelling or marking in the friction feeder's exit extension. The feeder separates the blister cards or folding boxes reliably. The labelling machine labels the product in the exit extension as it runs through. The run-out extension is specially designed to allow it to be integrated into the labelling machine with ease. Because of the separated top belt, product can be marked wherever desired without the use of a costly vacuum conveyor. Labelled product is transferred to the scaled run-out conveyor and can then be removed manually. With the realized solution, economic product finishing is possible with ease in offline mode. An ink jet system can also be integrated in place of the labelling machine.