Smart Label

RFID as a communicatin channel
Embedded in a label or attached to the packaging, a simple NFC tag or an e-paper display at the point of sale allows you to engage in direct marketing and digital interaction with your customers. At the right time and in the right place, it is possible for customers to access additional information, video demonstrations, special offers, marketing campaigns or recipes. This is way faster and easier than scanning QR codes. Another possible application is product authentication. NFC tags inside labels make it possible for you to see if a product is authentic or not.