Van Genechten Packaging

People are more likely to buy those commodity brands that offer them the quality they feel they deserve. Enter folding carton: it's perfectly suited to create the matching brand experience.

It has a name: premiumisation. It's clearly trending. And it works.

When Bitburger set out to relaunch their design, they aimed at increasing brand value and strengthening differentiation. They wanted to sharpen awareness and to put emphasis on genuine premium quality. Van Genechten Packaging delivered.

• metalized PET film
• matt & gloss effects
• embossing

That's how we created a cool and fresh brand appearance for the German beer brand Bitburger, driving their business.

Premium is in our DNA
We can apply many premiumisation techniques for your brand. Why us? Premium packaging has long been one of our fortes.

We're happy to make time for you to talk this through.
Just contact us, and we'll get back to you.

We are fully aware of how plastics can impact our environment and pollute our oceans. So, it's no surprise that leading brands are switching to paperboard for various applications: consumer eco-consiousness is reaching a tipping point too.

To truly care
But, producing truly sustainable packaging means being transparent about its complete production chain, and making it fully recyclable - leaving no traces in our environment.

Folding carton delivers - without compromises:

• 100% renewable resources
• 100% recyclable
• produces less waste
• suitable for all markets and applications, incl. multipacks for beer & beverages, fruit & vegetable trays, skin packaging for meat and fish, ready-meals, airline catering, full carton blister packs, and many more

A fully recyclable water fountain?
Done. With folding carton. Its 5L container can be replaced. No maintenance or electricity required. All bacteriological risks eliminated.. Paper cups included. Ideal to be custom branded. This is the result of a wonderful collaboration between Fontaine Jolival, EB Concept and Van Genechten Packaging.

Make the move towards renewable sources
At Van Genechten Packaging we can help you increase your share of renewable material resources. So let’s talk! We’d love to make your brand outstanding in every way.

Reducing your use of plastic?
Without compromising on safety, user-friendliness or impact on the shelf?

Van Genechten Packaging has teamed up with Sealpac to tackle the challenge. By combining a laminated carton backing with a thin plastic skin, we have created a packaging solutions that reduces plastic use up to 75%. It's called FlatSkin.

Environmentally friendly
FlatSkin delivers numerous benefits:

• up to 75% reduction in plastic use
• easy opening thanks to a special tab
• easy separation of all materials for ultimate recyclability
• the use of cardboard from recycled or fully sustainable sources

Great for food
FlatSkin makes excellent food packaging. We make sure it's safe by printing it with low-migration inks. The board is also laminated with an incredibly thin polymeric film layer for extra protection. This helps to form an incredibly air-tight barrier that:

• considerably extends shelf life
• makes it less likely food will be wasted
• makes larger orders possible

Suitable for virtually any product
FlatSkin is available in a range of shapes and sizes. We've also designed it to make packaging processes easier and more efficient with the use of targeted packaging machines.

At home at all market segments
Would you like to tell your consumers that you're using less plastic? And that your packaging is recyclable? Great!
Let's talk. We'd love to make your brand outstanding in every way.

Sure, consumers love convenience. Gift sets that simply look great and are ready to give away can be huge successes. It's all about details, though: because how can you make a gift set truly stand out while staying on brand ?

With folding carton we can make the difference:

• great volumetric constructions and practical needs
• finding the matching materials: solid board, N-, F-, E-, D- or B-fluted material, laminated board & papers
• a rich pallet of in-house finishing techniques
• experience in all markets and segments

The creative gift box of sweets we made for the Finnish premium brand LIQ won a Pro Carton Excellence Award 2017 because:
"the unique combination of design, material usage, printing techniques and the way the secondary boxes are perfectly fitting into the primary box just add to the in hand feel of what looks like a dark and mysterious product offering".

Making this work for your brand?
Whether for concrete projects or first ideas, just get into contact with us.

Sustainability is a challenge that is high on every manufacturer's agenda. It requires continuous effort, along with new, creative ways of thinking. But what is its biggest challenge ?
Looking at your complete chain and calculating its overall impact.

That is exactly how folding carton delivers benefits generated across your entire chain: from keeping your products safe and optimizing shelf-impact to protecting our precious oeans.

Growers agree with us.
Even in the area of Fruits & Vegetables, growers find that fresh produce deserves truly sustainable packaging.
In folding carton they have discovered:

• true sustainability
• flexible, creative packaging
• optimal protection and insulation
• 100% food safety
• impressive shel impact

The time is right. EU environmental regulations are becoming stricter. At the same time consumer concern with the impact of plastics in our oceans is reaching a tipping point.

How would folding carton work for you ?
Let's find out. Let's talk.
We'd love to make your brand outstanding in every way.