People are more likely to buy those commodity brands that offer them the quality they feel they deserve. Enter folding carton: it's perfectly suited to create the matching brand experience.
It has a name: premiumisation. It's clearly trending. And it works.
When Bitburger set out to relaunch their design, they aimed at increasing brand value and strengthening differentiation. They wanted to sharpen awareness and to put emphasis on genuine premium quality. Van Genechten Packaging delivered.
- metalized PET film
- matt & gloss effects
That's how we created a cool and fresh brand appearance for the German beer brand Bitburger, driving their business.
Premium is in our DNA
We can apply many premiumisation techniques for your brand. Why us? Premium packaging has long been one of our fortes.
We're happy to make time for you to talk this through.
Just contact us, and we'll get back to you.
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FachPack offers concrete solutions for packaging-intensive industries.