According to a Harvard Business Review article (2014) that cites IKEA and Apple as having clear and very specific identities, “Powerful identities are coherent—they connect three elements: the value proposition you offer your customers, the capabilities system that allows you to create that value, and the set of products and services that leverages those capabilities and delivers against your value proposition.”
Packsize has a strong identity: “Smart Packaging for a Healthy Planet.” Packsize achieves this mission by proving market acceptance and viability for On Demand Packaging® systems and solutions, which in turn is the foundation for the company’s growth.
On Demand Packaging® disrupts the traditional “store and retrieve” method used to package products. Smarter packaging means less material to ship consumer goods via dimensionally optimized delivery services that use less fuel, reducing the overall carbon footprint of this process. By focusing on innovation and sustainability, Packsize continually improves its On Demand Packaging® systems, software products, and consumables, such as z-Fold®.
Many leading production and distribution companies across a variety vertical markets now provide the right-sized box for every product they ship, including those in furniture, cabinetry, printing / marketing, manufacturing and fulfillment / e-commerce.