High-quality display concept for a market launch: THIMM Display “edlesgrün®”
For the market launch of a new refreshing drink from start-up company edlesgrün GmbH, THIMM Display designed and produced high-quality display solutions which provide targeted support to the brand communication at the point-of-sale.
The “edlesgrün®” refreshment drink is an innovative lifestyle drink within the premium segment of lemonades, cola variations and energy drinks. These market messages are also to be transmitted via the point-of-sale communication. The “edlesgrün®” display solution from THIMM Display consists of a display and an elliptical column. Both elements offer large spaces for brand communication. The clear and liner shape as well as the high-quality offset printing complete the brand concept. At the same time the display is also stable in its design so that it can support a high volume of drinks cans. The staggered layout of the drinks cans on the trays ensure the maximum possible space for product placement. In the words of Sten Richter, managing director of edlesgrün GmbH, “we have been very happy with the fast implementation of this display concept and with the close collaboration between THIMM Display and us as the customer throughout the development phase.”
The display concept has been designed so that, as and when required, it can be flexibly expanded and modified. It can be delivered either flat-packed or assembled and filled, as required. Because it is made of only one single material the display can be easily recycled after use.
You can view the “edlesgrün®” display at FachPack in hall 7A on stand 248/348.
THIMM Display is a business division of the Northeim-based THIMM Group. Founded in 1949, THIMM is one of the leading manufacturers of corrugated cardboard transportation and sales packaging, high-quality sales displays, multi-material packaging and packaging-related services in the European market. More than 3,000 employees at 20 sites in Germany, Czech Republic, Romania, Poland, France and Mexico generated annual revenues of around 560 million EUR.