By combining packaging made of a coloured, transparent PET film together with an LED module, Seufert has created a completely new type of presentation packaging for sparkling wine bottles. As soon as the promotional packaging is picked up and moved slightly, the approximately 80 light-points light up in a pre-set sequence of red, white and yellow. The packaging has the shape of a sparkling wine cooler enclosing the bottle of sparkling wine. The black coloured film is printed using offset and silkscreen techniques. Finishing varnishes are applied to create haptic effects.