Using the principles of the Internet of Things, HICOF offers a comprehensive smartphone based customer loyalty platform, that connects the virtual world with the physical. Our solution enables via an individual code on each physical product a connection to our cloud based marketing platform, which is the foundation of the IoT approach. It creates an individual connection between customer, product and enterprise which allows for example innovative bonus-, warranty- & aftersales management applications. Beside this the system enables the surveillance of the supply chain, the fight against counterfeits and grey markets. The ready to go, cloud based platform can be easily implemented and is therefore also suitable for small enterprises.