Every week a new world’,Tchibo the German chain of coffee retailers and cafes has marked itself across many countries in the world with a range of products that change weekly. Just as the warmth of coffee, the inspirations of Tchibo packaging designs are inseparable from day to day objects. The concept of handy yet impressive of the cassette cover has intrigued the idea for the box. Giving the product the touch of perfection, it gets the print and it’s colour on the 300 gsm white background paper through the German’s print master, ‘’Heidelberg’’.
With basic CMYK colors and 2 additional LED based colors, the box is consisted of a tray and an insert. Right out from the carton, the box stands alone in the shelf and gives the easy view of the product within, with the easy opening.
Reusability and recyclability gives it the final touch of perfection and specialty.