Linking print with digital media
Print and electronic formats need not compete and can effectively complement one another. Kurz combines decoration and authentication labels with mobile data access. Holographic seals of authenticity and elements of design are linked to the Trustcode online communications and identification system. The comprehensive Trustcode databank is accessed by scanning linked codes with a mobile device. Customers can choose whether the databank contains product information for end users, micro-marketing and product-movement data for brand manufacturers, or product-identification data for customs duties. Enhancement and optical protection against counterfeiting thus go hand in hand with mobile product communication.