Labels can do so much more than simply convey product information and catch the eye at POS. New technology allows the world of analogue labels and packaging to connect with the digital world. The result is an interaction between packaging and digital content that can be accessed via a smart phone or tablet. The RAKO Group offers a diverse range of options and possibilities to integrate “smart” technologies with adhesive labels. RFID labels have been on the market for a long time, but still offer amazing potential in logistics, in product security, product identity, track and trace, and control of measuring instruments in operation.
TOUCHCODE is an innovative technology that allows direct access to digital content via an app or website. The hidden, printed code functions as a key, ensuring protection against counterfeiting, guaranteeing originality, besides offering authentication aspects that are important for marketing purposes, for example, competitions, bonus systems and cross-connections to other products. This adds instant value thanks to a label that can easily be integrated into any type of packaging.
The RAKO-GROUP also offers Near-Field-Technology (NFC) – an innovative technology made by RAKO that allows no-contact data transfer between NFC label and mobile terminals over a short distance. NFC tags are gaining popularity across multiple areas of application (payment systems, access control, smart phone control).
Discover the world of smart, interactive labels.