Today, packaging is an essential, integral part of successful marketing strategies. This Special, which will be published specifically for LuxePack, addressing readers working in Product Management and Marketing, will focus on packaging´s marketing function and provide information about current design trends, new materials and converting options.
Useful case studies will show how important packaging is today for a long-term marketing concept.
- Luxury packaging
- Brand management through packaging
- Sustainability & luxury packaging - not a contradiction
- Design trends
- The packaging experience
- Printing/converting options
- Folding cartons / displays
- Container decor: labels /sleeves