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After many years of product being packaged in other types of packaging, Illy decided to opt for Lucaprint as supplier for this product. Beginning wirh the initial tests, most of the work focused on embossing the laminated cartonboard, specifically to highlight the brilliance of the colours. The goal was reproduce the shiny effect of metal tins as well possible, as these were to be replaced as part of the news concept at Illy, and this goal was archivieved, albeit with minor adaptions. At the same time, the packaging structure had to re-engineered precisely to achieve optimal machinability. Specifically, Illy expected flatness of the packaging to allow perfect machine-packaging.
Not an easy task considering the load factors the material was subjected to through lamination, embossing, varnishing and stamping. The close cooperation between Mayr-Melnhof and Lucaprint is selecting the cartboard proved extremely useful. After first supplies had passed materials testing, Illy were able to start production themselves and achieved their annual quota of 800,000 Units
Brightness on the shelf
Lucaprint were involved soon after the first graphic designs of the agency.
Together with marketing, the structural construction was reviewed to optimize the shape as well as removing those plastic components from the interior packaging which required too many adhesive bonds – in this way the number of adhesive bonds could be reduced to two. Nardini requested filling time for the product to be reduced to an absolute minimum, hence the proposal by Lucaprint to supply the presentation carton pre-fabricated, so that Nardini only needed to fill the product without removing the insert. The presentation carton communicates the brand identity of Nardini, with its established philosophy of simplicity which separates it from the competition – especially in supermarket chains. Lucaprint concentrated of the brightness of the product, together with a clear and focused presentation. Project development, from the prototype to market launch, took some time – especially finding a graphic design with optimal brightness. The first few designs had a black background with negative type! The new packaging has only been on the market for a short period, but the first sales results are very encouraging
The Lucaprint Group has been operating in the printing and packaging industry for more than sixty years.
Following recent acquisitions, the group now ranks among Italy's ten leading packaging manufacturers.
Our mission is to provide a fully comprehensive service for the printing and packaging industry (with the design and production of catalogues, books, graphic products in general, packaging, cartons in flat and laminated microwave cardboard, display stands, display materials), and for the Internet and multimedia sectors (with the creation of company websites, Internet sites and CD-ROMs).
Our mission is to provide a fully comprehensive service in the printing and packaging industry, and Internet and multimedia sectors. The experience of our companies, plus their dynamic approach and the cutting-edge technologies used make us the partner of choice for all communication needs.
- An open-minded approach, dialog, expertise in the sector and professional dealings with graphic designers and the end user are our strengths in designing and developing creative graphic solutions that get better and better, to ensure greater market visibility for printed products.
- Synergies with our customers enable us to create new packaging designs, which are based on the success of the final product and supported by dedicated, computerised control systems.
- We have centralised our logistics service, integrating procurements, planning, production and sales, to improve our service levels, competitive edge and the reliability of the entire organisation. All stages, from packing to end product storage are scrupulously managed, to guarantee the delivery procedures requested by our customers.